User Experience
& Interaction designer

I love great design in any and every form; from the architecture of a new museum, to an app that teaches you a foreign language, to a movie poster from the 1960s. Nothing makes me happier than seeing the work someone put in to make something beautiful and functional.

My career has been spent creating effectual and user-friendly experiences online. I’ve worked for small companies, medium-sized agencies, and large multinational corporations; I have a unique perspective on the needs of users, customers and clients, as well as the multitude of different contexts in which they might experience your product.

 

WORK HISTORY

 

EXPRESS, User Experience Lead

April 2014 - Present

UX Lead on EXPRESS iOS app design:

• Created the initial design concept and navigation structure that guided the foundation for the first release

• Participated in agile design process with creation of iterative sketches, wireframes, and prototypes

• Continually conducted usability testing, store intercept testing, and heuristic analysis throughout the agile process

 

UX Lead on responsive site redesign:

• Acted as UX consultant and product owner on year-long responsive site redesign

• Designed mobile-first navigation, working with merchants and SEO experts to create taxonomy

• Special focus on iterative evolution of Product Detail Page design, the page most critical for conversion

• Worked on projects outside normal shopping experiences, like premium product pre-sale experience

 

Started and lead virtual usability testing capability within company:

• Responsible for fielding requests, planning and prioritizing test, writing tests, and analyzing tests

 

DigitasLBi, Associate Creative Director

January 2013 - March 2014

Lead designer on a complete redesign of Emerson.com, a Fortune 500 multinational corporation

• Worked in agile methodology with cross-functional team and client stakeholders

• Updated website with new responsive framework

 

Lead designer on digital magazine “Gateway to Emerson” Impact issue

• Designed interactive features to promote organization

• Optimized design for both tablet and mobile phones

 

Worked on cross-functional new business pitch team

• Contributed to ideation and digital advertising strategy for agency pitches to Abbott Laboratories and TransUnion

 

Featured co-speaker at Social Media Week Chicago 2013

• Presentation "Breaking out of the B2B Blues" had high attendance and positive reviews

• Unique hashtag "#swmB2Bblues" was a top 5 trending topic on Twitter in Chicago that day

 

Sears Holdings Corporation, User Experience Creative Lead

October 2010 - December 2012

Creative lead on UX team

• Lead design of award-winning associate-facing iOS app SHC Connect, intended to help associates perform their daily responsibilities and monitor career progress

• Developed Kmart Garden Club omnichannel concept which won $700k new business pitch competing against top tier agencies

• Lead Manage My Life site redesign (MML was content repository for all Sears product manuals, diy tutorials, and real-time q&a)

• Lead Life’s Handbooks microsite design (LH was a life-event based advice and service directory on Sears.com)

 

Worked on innovation projects

• Designed interactive tablet catalog concept designed to promote newly announced Kardashian Kollection

 

Part of core team that created and executed award-winning Sears Zombie viral advertising campaign; featured on CNN, wired.com, and Adage, and earned 3+ million impressions

 

Led a redesign of the Sears Gift Card microsite which drove 30% increase in sales

 

Sears Holdings Corporation, Senior Designer

June 2010 - October 2010

Designed Sears Seller iOS App, which brought back end of Sears marketplace to vendors’ iOS devices

 

I was promoted from Sr. Designer to UX Creative Lead in 5 months.

 

Before that, it all gets hazy...